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The East African : Feb 2nd 2015
The EastAfrican 14 Special advertising section PUBLISHING, PRINTING AND STATIONARY COMPANIES JANUARY 31-FEBRUARY 6, 2015 Other sectors rely on printing, branding to sell TURN FROM PAGE 13 growth ing on Inte≥net penet≥ation. “The numbe≥ of Inte≥net use≥s continues to inc≥ease as the penet≥ation of both fixed and mobile b≥oadband becomes mo≥e accessible a≥ound the count≥y,” ≥eads pa≥t of the ≥epo≥t f≥om Uganda Communications Commission (UCC). Acco≥ding to E≥icsson Mo- bility Repo≥t study, Accessing the inte≥net th≥ough dedicated applications such as social netwo≥ks and pictu≥e messaging will d≥ive mobile t≥a∞c development d≥iven mainly by video. This will ≥esult in g≥owth of a≥ound 12 times by the end of 2018. Video t≥a∞c in mobile netwo≥ks is expected to g≥ow by a≥ound 60 pe ≥cent annually th≥ough to 2018, accounting fo≥ a≥ound half of global mobile data t≥a∞c by 2018.Today, video makes up the la≥gest segment of data t≥a∞c in mobile netwo≥ks and is expected to g≥ow by a≥ound 60 pe≥ cent annually up until the end of 2018, by which point it is fo≥ecast to account fo≥ a≥ound half of total global t≥a∞c. “We will upg≥ade ou≥ data netwo≥k inf≥ast≥uctu≥e whe≥e A foreseen surge in population growth in Africa is hoped to see more companies scramble for a market share emanating from the population. Africa’s population is approaching the one billion mark and has been growing at an average of 5 per cent over the last decade. Brand building in Africa is gaining momentum as brands that have stagnated in their home markets of US and UK, scramble to make brand inroads in this market. Advertising by companies relies more and more on printed matter to sell products like these fliers announcing Jetlink’s flying services necessa≥y to 4G inf≥ast≥uctu≥e fo≥ bette≥ inte≥net speed,” said Rene Meza, Vodacom (Tanzania) Managing Di≥ecto≥. In la≥ge u≥ban a≥eas the≥e a≥e lots of ways to get people online, via t≥aditional te≥≥est≥ial technologies. In ≥emote ≥egions, whe≥e communities a≥e often cut o≠, it’s much mo≥e di∞cult fo≥ mobile ope≥ato≥s to backhaul 3G data a≠o≥dably. “Fo≥ communities that a≥e ≥eally isolated the only ≥easonable choice is satellite,” said Te≥≥y Neumann the Co≥po≥ate Ma≥keting Manage≥ fo≥ global satellite communications fi≥m iDi≥ect. Satellite telecommunica- tions technology has the potential to accele≥ate the availability of high-speed Inte≥net se≥vices in developing count≥ies, including the least-developed count≥ies and the landlocked count≥ies. Smile, Safa≥icom and MTN a≥e some of the ope≥ato≥s who have ≥olled out 4G in the east Af≥ican ≥e- gion. Ai≥tel is in the p≥ocess of acqui≥ing a spect≥um allocation by Kenya’s Communications Autho≥ity. 4G LTE, o≥ ‘fou≥th-gen- e≥ation long-te≥m evolution’ technology is set to become the global standa≥d in the delive≥y of mobile data and voice se≥vices fo≥ at least the next decade, and possibly beyond. The benefits of 4G LTE lie in the ≥adically imp≥oved use≥ ex- pe≥ience, which enables ult≥ahigh-speed Inte≥net access, stimulating digital innovation and accele≥ating b≥oadband penet≥ation. Smile’s netwo≥k utilises t≥ue 4G LTE as its co≥e technology, allowing it to delive≥ se≥vices with speed. Each yea≥, companies lose millions in potential sales to the ≥egion, not only because they unde≥estimate the size and powe≥ of this ma≥ket, but also fail to ≥ecognize e≠ective eme≥ging digital media fo≥ b≥anding. F≥om telecoms to t≥avel, ente≥tainment to politics, food to fashion, eve≥y secto≥ is booming with oppo≥tunities that need tapping Acco≥ding to Inte≥net Wo≥ld Statistics, the Af≥ica and Middle East (AME) ≥egion has in excess of 77 million inte≥net use≥s. Mobile phone penet≥ation in Kenya ≥ose above 80 pe≥ cent as at Septembe≥ last yea≥ acco≥ding to the latest data f≥om the Communications Autho≥ity of Kenya. The statistics fo≥ the fi≥st qua≥te≥ f≥om the autho≥ity indicates that 32.8 million Kenyans a≥e subsc≥ibed to a mobile netwo≥k.
Jan 26th 2015
Feb 9th 2015