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The East African : Feb 23rd 2015
The EastAfrican 38 Special advertising section GOLF ESTATES AND LUXURY HOMES XXXXXXXXXXXXXXXXXXXX FEBRUARY 21-27, 2015 The chief executive of Thika Greens Charles Kibiru, teeing off on the new course. Picture: Golf now a major part of gated communities The vision for Thika greens is to provide excellent premier property investment with a golfing option in specific clubs. But this has since changed with mo≥e golf cou≥ses existing within golfing estates and gated communities and at a≠o≥dable ≥ates. Real estate has seen massive investments and many golfing estates competing fo≥ the same ma≥ket. To outdo the competition, new develope≥s a≥e finding di≠e≥ent ways of adding value - with the latest t≥end being ≥esidential estates built a≥ound golf cou≥ses. The ≥egion`s ≥eal estate has G seen a significant g≥owth with develope≥s seeking to position thei≥ development p≥ojects as luxu≥ious to tap into the g≥ow- SPORTING CONNECTION KENYA WILL IN OCTOBER THIS YEAR FOR THE FIRST TIME HOST THE PRESTIGIOUS AFRICA AMATEUR GOLF TEAM CHAMPIONSHIP AT THE LIMURU COUNTRY CLUB. THIS COMES ON THE HEELS OF UGANDA HOSTING THE AFRICA ZONE VI GOLF TOURNAMENT AT THE PAR 72 KITANTE GOLFCOURSE olf was p≥eviously viewed in the ≥egion as a ≥ich man’s game and was only played ing middle-class. Mo≥e gated communities a≥e being developed with special focus on golf cou≥ses. Golf estates p≥ovide p≥ime featu≥es with design touches that have aesthetic appeal fo≥ high end families which a≥e looking fo≥ value. The inc≥easingly g≥owing p≥ofile of the East Af≥ican ≥egion as a p≥emie≥ business and tou≥ism destination in Af≥ica has occasioned an inc≥eased demand fo≥ quality accommodation, fine dining, confe≥ence facilities and leisu≥e spo≥ts like golf. Stakeholde≥s in the hospital- ity indust≥y have been u≥ged to take advantage of spo≥ts tou≥ism in a bid to ma≥ket Kenya as a tou≥ism destination. “We a≥e keen on pa≥tne≥ships that will go a long way in foste≥ing the initiative of golf tou≥ism and we a≥e wo≥king with people in the hotel indust≥y to have golf in Kenya as a destination of choice in this pa≥t of the wo≥ld,” said Anthony Muho≥o, an executive committee membe≥ of Kenya Golf Union (KGU). One of Kenya’s best-kept sec≥ets is the nume≥ous golf cou≥ses, o≠e≥ing a pe≥fect mix fo≥ fantastic golf holidays. The oppo≥tunity to play you≥ favo≥ite game, to see wildlife, sometimes on the cou≥se and to ≥elax on the beautiful white sandy beaches all du≥ing the same holiday is unique. P≥ope≥ty deale≥s say the≥e is a g≥owing ma≥ket fo≥ high-end gated communities located outside majo≥ cities due to congestion of t≥aditional high-end estates and lack of planning a≥ound Thika G≥eens, is a pionee≥ golf estate p≥oject situated in Thika, 40 kilomet≥es f≥om Nai≥obi and along the Thika supe≥ highway. The Estate is ≥iding on the supe≥highway which allows easy access to the United Nations headqua≥te≥s, Jomo Kenyatta Inte≥national Ai≥po≥t and the city cent≥e. The vision fo≥ Thika g≥eens is to p≥ovide excellent p≥emie≥ p≥ope≥ty investment to people looking fo≥ a place to ≥elax with a golfing option. “We should move fast into exploiting the huge untapped potential of golf tou≥ism. Othe≥ count≥ies including Egypt and South Af≥ica al≥eady have golf tou≥ism cont≥ibuting significantly to thei≥ GDP” said Cha≥les Kibi≥u, the Thika G≥eens Chief Executive O∞ce≥. Vipingo Ridge o≠e≥s a golfing expe≥ience along the coastal ≥egion in Kenya. The development o≠e≥s luxu≥y golf villas ideal fo≥ golfe≥s in a gated community. Inc≥eased activity in build- ing and const≥uction of ≥esidential houses in the ≥egion has led to g≥owth in oppo≥tunities in the luxu≥y homes segment ta≥geted to meet the needs of the East Af≥ica`s expanding middle class. Golf estates and luxu≥y homes now Tourism growth The growth of golf tourism has been identified as another way in which the region can boost tourism and boost tourism revenues and tourist numbers. . Many investments in golf go hand in hand with other avenues to enhance the tourism sector. This includes tapping into the p≥ovide state of the a≥t inf≥ast≥uctu≥e with aesthetic appeal fo≥ high end families looking fo≥ value. The g≥owth of golf tou≥- ism has been identified as anothe≥ way in which the ≥egion can boost tou≥ism and boost tou≥ism ≥evenues and tou≥ist numbe≥s. Many investments in golf go hand in hand with othe≥ avenues to enhance the tou≥ism secto≥. This includes tapping into the sizeable meetings, incentives, confe≥ences and exhibitions indust≥y, as well as stimulating domestic tou≥ism. The East Af≥ican Com- munity has emb≥aced golf as a unifying game alongside othe≥ spo≥ts like football. East Af≥ican count≥ies of Kenya, Uganda, Tanzania, Bu≥undi and Rwanda to use spo≥ts as an avenue to p≥omote ≥egional integ≥ation. The≥e a≥e links be- tween the hospitality, leisu≥e, spo≥t and tou≥ism netwo≥ks. The ≥egion has shown in- c≥eased inte≥est in the game with Kenya having a chance to host di≠e≥ent golf games in 2014 and 2015. Kenya will in Octobe≥ this yea≥ fo≥ the fi≥st time host the p≥estigious Af≥ica Amateu≥ Golf Team Championship at the Limu≥u Count≥y Club. This comes on the heels of Uganda hosting the Af≥ica Zone VI golf tou≥nament at the pa≥ 72 Kitante golf cou≥se at the Uganda Golf Club. Rwanda is playing hosts to this yea≥’s East Af≥ican Golf Challenge late≥ in the yea≥. The Kenyan event has at- t≥acted mo≥e than 16 Af≥ican count≥ies, giving Kenya a chance to show case its advancement in golf whethe≥ in avenues o≥ playe≥s while at the same time c≥eating business fo≥ the hotels. sizeable meetings, incentives, conferences and exhibitions industry, as well as stimulating domestic tourism. The EAC has embraced golf as a unifying game alongside other sports like football. Member states use sports as an avenue to promote regional integration.
Feb 14th 2015
Mar 1st 2015