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The East African : Sep 19th 2015
The EastAfrican 36 Special advertising section EVENT MANAGEMENT SPECIALISTS SEPTEMBER 19-25, 2015 An indoor event. The ambience has been rigged to suit the event with lighting playing a major role. Picture: File Taking the stress out of hosting an event Putting a memorable event together can be an uphill task for those who have no idea By A CORRESPONDENT The EastAfrican beginning to the end and avoiding last minute disaste≥s o≥ unplanned fo≥ eme≥gencies. Fo≥ wedding these would ≥ange f≥om not having enough food to se≥ve all guests, the event being washed out by ≥ain because as a planne≥ you didnt bothe≥ to check out the weathe≥ fo≥ecast, lack of t≥anspot to move guests f≥om one venue to anothe≥ o≥ even wo≥se, the music tu≥ns out to be bo≥ing. Events management fi≥ms T in East Af≥ica a≥e shoulde≥ing the bu≥den of ensu≥ing that individual, g≥oup, national, ≥egional o≥ inte≥national events WORKING MAGIC IT IS THE ROLE OF AN EVENTS MANAGER TOO TO WORK ON ANY VENUE TO SUIT THE OCCASION IN QUESTION. FOR INSTANCE, TURNING A SCHOOL COMPOUND INTO A WEDDING VENUE, OR A CONFERENCE ROOM INTO A GLOBAL MEETING. ROOM LIKE A POTTER THEY MOULD NOTHING INTO SOMETHING. he delight of hosting an event is seeing eve≥y thing wo≥k smoothly f≥om the go smoothly and that the host and guests enjoy themselves. A p≥ofessional confe≥ence and event management company specialises in the detailed planning, execution and ≥econciliation of all aspects ≥elated to a special event o≥ confe≥ence. These occasions include weddings, bi≥thday pa≥ties, cmpany o≥ social meetings, fune≥als, competitions and family gathe≥ings. These a≥e planned and executed in a milita≥y mode≥n way to match the expectations of clients who a≥e willing to pay mo≥e fo≥ an ext≥a touch. The management teams comp≥ise of dedicated p≥ofessionals with skills fine-tuned to manage events of eve≥y desc≥iption. The mo≥e demanding events include confe≥ences, gala functions, launches, yea≥end celeb≥ations, exhibitions, pe≥sonal celeb≥ations, team building events, spo≥t events among othe≥ mo≥e specialised events. Events companies a≥e seeing oppo≥tunities ac≥oss the ≥egion and a≥e seeking a p≥esence in mo≥e than one count≥y while othe≥s have expansion plans in the nea≥ futu≥e. Established in 2003, Xt≥eme Media Solutions (A) Limited has ≥egiste≥ed success in Kenya and looking at expanding ac≥oss the ≥egion. “We a≥e looking at moving into the enti≥e ≥egion in the next five yea≥s th≥ough pa≥tne≥ships. If you want to conque≥ in the ente≥tainment in- dust≥y you have to sp≥ead you≥ wings wide,” said Alan Oyugi, the owne≥ of the Ext≥eme Media Solutions (A) Ltd. This p≥emium event man- agement and ma≥keting company o≠e≥s lighting, sound, stage, videog≥aphy, AV solutions and powe≥ gene≥ation se≥vices. It is the company’s “ext≥eme” job to unde≥stand who you a≥e – which activations ≥eflect best you≥ identity – what you≥ b≥and stands fo≥ – and how to most e≠ectively t≥anslate you≥ DNA into well-≥ounded event, c≥eative and p≥oductions. MoSound Events, a C≥ea- tive, Event Management & technical Agency based in Nai≥obi, Kenya, with a ≥egional footp≥int in Kigali, Rwanda and Da≥ es Salaam, Tanzania. Since its inception in 2004, MoSound has been in the hea≥t of the events and ente≥tainment indust≥y, thus becoming one of the most ≥eputable and ≥espected events fi≥ms in the ≥egion and is ≥apidly g≥owing. As a membe≥ of The AV Alliance, the wo≥ld‘s leading netwo≥k of event technology ≥ental specialists, this team is dete≥mined to lea≥n f≥om the global best. The agency was cont≥acted to supply the audio, visual, lighting, staging and video p≥oduction ≥equi≥ements at the 2015 Global Ent≥ep≥eneu≥ship Summit held at the United Nations O∞ce at Nai≥obi on July 25-26, this yea≥. The summit, hosted by P≥esident Uhu≥u Kenyatta and P≥esident Ba≥ack Obama, att≥acted mo≥e than 1,500 ent≥ep≥eneu≥s and mento≥s, as well as gove≥nment and business leade≥s f≥om a≥ound the wo≥ld. The MoSound Events com- pany always finds a way to say yes to the most challenging of scena≥ios and to ≥emain flexible in the eve≥ fluid natu≥e that is the event space,” said Kevin Mulei, MoSound team leade≥. When it comes to hosting an event, the fi≥st imp≥ession f≥om the ≥eception a≥ea o≥ ≥ed ca≥pet — whethe≥ indoo≥ o≥ outdoo≥ — gives the fi≥st imp≥ession of how successful the event will be. F≥om the mix of colou≥s, music, a≥≥angement of seats and the quality of the public add≥ess system sound. Putting all these things togethe≥ can be an uphill task fo≥ those who have no idea whe≥e to sou≥ce o≥ get supplie≥s fo≥ all that is needed. This is whe≥e event management companies come in. They take the st≥ess out of ensu≥ing a successful event at a fee. As a host the≥e is manda- to≥y info≥mation that you a≥e ≥equi≥ed to sha≥e with the event manage≥s to enable ease in the a≥≥angement p≥ocess. An events’ manage≥ job is to help come up with an app≥op≥iate venue if p≥ovided with a detailed budgeting, type and numbe≥ of expected guests. It is the ≥ole of an events manage≥ too to wo≥k on any venue to suit the occasion in question. Fo≥ instance, tu≥ning a school compound into a wedding venue, o≥ a confe≥ence ≥oom into a global meeting ≥oom is in the hands of events manage≥. Like a potte≥ they mould nothing into something. A music conce≥t would ≥equi≥e a pa≥ty mood to be c≥eated just f≥om the ambieince c≥eated by the deco. Companies a≥e becoming innovative while establishing an exciting and inspi≥ing envi≥onment a≥ound the audience so that guests o≥ p≥ospective clients expe≥ience cutting edge a≥t di≥ection of eve≥y visual element. The face of eve≥y event is acc≥edited to the event’s manage≥. Meetings, incentives, confe≥encing, exhibitions o≥ b≥anding po≥tfolio to new level of success and unpa≥alleled identity ≥ides on the ability of the cont≥acted company to d≥ive a successful theme. The manage≥ should be able to help the client to wo≥k within his budget while basing the event on the ta≥get as a festival, pe≥sonal, co≥po≥ate pa≥ty o≥ convention. Planning ≥otates a≥ound c≥eative conceptualisation of event themes and déco≥, sou≥cing and negotiations with venue, visual diag≥ams of event layout, sou≥cing of all equipment, co-o≥dination of all ente≥tainment and disaste≥ management plan. Afte≥ the event othe≥ se≥vices include post-event budget ≥econciliation and post-event analysis.
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