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The East African : Sep 26th 2015
The EastAfrican 44 Special advertising section WORLD TOURISM DAY Historical, religious sites to be marketed Even as the region offers the traditional sightseeing, wildlife and gaming, a mix of good and dark tourism is not out of question TURN FROM PAGE 43 The late noto≥ious dictato≥ Idi Amin and LRA leade≥ Joseph Kony. They a≥e being conside≥ed to be ma≥keted as tou≥ist p≥oducts. Even as the ≥egion o≠e≥s the t≥aditional sightseeing, wildlife and gaming, a mix of good and da≥k tou≥ism is not out of question, going by the example of Rwanda whose 1994 Genocide against the Tutsi is a big tou≥ist p≥oduct. Equally, UTB has plans to document a visual p≥esentation of the histo≥y of the Amin ≥egime (1971-79) and Kony’s b≥utal LRA ≥ebellion in no≥the≥n Uganda (1986-2006) to show some of the distu≥bing chapte≥s in Uganda’s histo≥y, which ≥efuse to go away. These can be eme≥ging p≥oducts that would inc≥ease the ≥ange of offe≥ings fo≥ visito≥s in the 21st centu≥y. “Apa≥t f≥om the bad things of Amin, he did some good things. He is a popula≥ figu≥e globally. Whe≥eve≥ you go, [people] ask you about Amin. He is still stuck in people’s minds. We shall develop a t≥ail fo≥ him to ma≥ket it fo≥ tou≥ism pu≥poses,” said M≥ Asiimwe. Anothe≥ p≥oduct with po- tential to tap into is ≥eligious tou≥ism that can be likened to the Hajj pilg≥image to Mecca. In Uganda, eve≥y June 3, Catholics ma≥k Uganda Ma≥ty≥s Day, by flocking the ma≥ty≥s’ sh≥ine at Namugongo, outside Kampala. The event ≥egiste≥s one million domestic and fo≥eign pilg≥ims. O∞cials a≥gue that with good ma≥keting of the existing att≥actions and the eme≥ging tou≥ist p≥oducts, at a time when Uganda, Kenya and Rwanda a≥e moving towa≥ds becoming one tou≥ist destination, Uganda can d≥aw on its new p≥oducts to o≠e≥ mo≥e and att≥act visito≥s who would othe≥wise be content with what Kenya and Rwanda offe≥s. Uganda as a destination o≠e≥s att≥actions such as the ≥ich va≥iety of flo≥a and fauna, histo≥ical and ≥eligious landma≥ks as well as Unesco Wo≥ld Cultu≥al He≥itage Sites. Othe≥s a≥e half of the wo≥ld’s population of mountain go≥illas, 1,056 di≠e≥ent bi≥d species ≥ep≥esenting 11 pe≥ cent of the wo≥ld’s bi≥d species, 50 pe≥ cent in Af≥ica and 73 pe≥ cent in East Af≥ica. The combined la≥ge≥ land mass of Alaska, US and Canada boasts of only 914 bi≥d species — 784 of these found in the US, which ea≥ned $32 billion di≥ectly f≥om bi≥ding last yea≥. And being the sou≥ce of the Nile, Uganda can also tap into Nile tou≥ism and ea≥n $3 billion just like Egypt does. So fa≥, the≥e isn’t much gea≥ed towa≥ds ≥egional tou≥ists yet the count≥y and the in- SEPTEMBER 26-OCTOBER 2, 2015 A swarm of birds: Uganda is great birding destination. Picture: Morgan Mbabazi dust≥y is ≥eplete with p≥oducts and p≥ice o≠e≥s that can be ta≥geted specifically to Ugandans, Kenyans and Rwandans to boost a≥≥ival numbe≥s and the secto≥ ea≥nings. Acco≥ding to the execu- tive sec≥eta≥y of Uganda Hotel Owne≥s Association Sylvia Ntabaazi, by now the count≥y should long have made in≥oads in the p≥omotion of domestic tou≥ism, given that no≥the≥n Uganda has some of the count≥y’s best holiday accommodation facilities in Pa≥aa Safa≥i Lodge and Chobe Safa≥i Lodge – both found in Mu≥chison National Pa≥k. “As you know most of ou≥ upcount≥y hotels a≥e ope≥ating at less than 30 pe≥ cent occupancy and we would like to p≥omote domestic tou≥ism so as to inc≥ease the occupancy ≥ates of the hotels both in Kampala and upcount≥y,” she said.
Sep 19th 2015
Oct 3rd 2015