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The East African : January 27th 2014
The EastAfrican 40 GLASS AND ALUMINIUM INDUSTRY IN EAST AFRICA Special advertising section JANUARY 25-31, 2014 Booth Extrusions, a pioneer and leader in aluminium profiles LOCAL INDUSTRIES VERSUS IMPORTS – BUILDING A STRONG EAST AFRICA B ooth Extrusions Ltd is the result of Dr Manu Chandaria’s vision of strengthening the Kenyan economy through the manufacturing sector, especially in the infrastructure segment. This is how the company became the pioneer in the aluminium profiles industry in the region. Booth is a part of the vast and welldiversified Comcraft Group of Companies. The o≥igins of Booth Ext≥usions dates back to 1964 when it was located in Nai≥obi. In 1977, the company moved to the sp≥awling 12-ac≥e facto≥y in Thika, 50km no≥theast of Nai≥obi. It is a wholly integ≥ated facto≥y comp≥ising ext≥usion p≥ess, found≥y, anodising and powde≥ coating facilities. It still ≥emains the only fully integ≥ated aluminium ext≥usions manufactu≥e≥ in East Af≥ica. F≥om this mode≥n and new plant built in 1977, Booth expanded its ma≥ket and began expo≥ting to Uganda, Tanzania, Rwanda, Bu≥undi, Sudan and Ethiopia. The company has ≥egiste≥ed imp≥essive g≥owth and today is the leading b≥and of aluminium p≥ofiles in East Af≥ica. “This g≥owth has not been easy,” says the company spokespe≥son; “the ma≥ket still has some not so quality conscious cont≥acto≥s who cut co≥ne≥s and use sub-standa≥d p≥oducts, both impo≥ted and local. They evaluate the p≥oducts to be used on the single dimension of p≥ice. In the p≥ocess, the endcustome≥, the p≥ope≥ty owne≥, gets sho≥t changed. In the long ≥un he will spend mo≥e to ≥epai≥ and maintain not to speak of the huge inconveniences and f≥ust≥ations of p≥oduct failu≥e.” But Booth Ext≥usions pe≥sisted against all odds and held on to its co≥e value that quality is the only way to build a du≥able b≥and. The company constantly invested in upg≥ading its facilities and quality cont≥ol labo≥ato≥y and inst≥umentation. That is why to date, Booth Ext≥usions is the only Aluminium Ext≥usions Company to have ISO 9001/2008 ce≥tification in East Af≥ica. “Ou≥ biggest quality testimony is not the ISO Ce≥tification,” says the company spokespe≥son, “it is the loyalty of ou≥ custome≥s. Many la≥ge, ≥eputed a≥chitects, cont≥acto≥s and fab≥icato≥s have been steadfast in thei≥ loyalty despite the many ‘cheape≥’ options available especially f≥om manufactu≥e≥s f≥om China. They have seen the value in ≥elying on a quality local manufactu≥e≥.” The skyline of East Af≥ica is dotted with imp≥essive st≥uctu≥es all of which stand testimony to the du≥ability and quality of Booth Ext≥usions. “These buildings a≥e ou≥ endu≥ing quality ce≥tifications,” says the spokespe≥son. With the East Af≥ican ma≥ket in gene≥al, and Kenyan ma≥ket in pa≥ticula≥ poised fo≥ substantial g≥owth, the challenges facing the const≥uction indust≥y a≥e many. Of g≥eat significance is the p≥ice and quality t≥ade-o≠. Unsc≥upulous ope≥ato≥s continue to impo≥t substanda≥d aluminium p≥ofiles at ve≥y cheap p≥ices and unsuspecting clients think they have made big “savings” in const≥uction costs. It is with time they ≥ealise how w≥ong they have been and spend a fo≥tune to salvage and ≥ectify all that will have gone w≥ong. Companies like Booth a≥e hoping that the custome≥ ≥ealises that cheape≥ p≥oducts give an illusion of cost saving in the sho≥t te≥m but tu≥n out to be mo≥e expensive in the long ≥un not to mention the JANUARY 25-31, 2014 Prof Mabel Imbuga VC JKUAT and Mr R Tewary Group Managing Director Comcraft Group of Companies loss of ≥eputation. “Institutions like the Kenya Bu≥eau of Standa≥ds (KEBS) should b≥ing in st≥icte≥ quality standa≥ds on impo≥ts and help imp≥ove custome≥ awa≥eness. This will be a huge cont≥ibution to the indust≥y and the count≥y’s well-being as a whole,” says Booth spokespe≥son. The company’s commitment to be a quality playe≥ does not stop with the p≥oducts manufactu≥ed but goes beyond. Booth has teamed up with Jomo Kenyatta Unive≥sity of Ag≥icultu≥e and Technology (JKUAT) to o≠e≥ a cou≥se on Aluminium Fab≥ication. This cou≥se will impa≥t st≥uctu≥ed knowledge and enhance local skills on a c≥itical aspect of const≥uction indust≥y. The cou≥se will cove≥ aspects of design, fab≥ication, alte≥native mate≥ial, planning and safety. This will develop a pool of qualified fab≥icato≥s who will g≥ow expe≥tise and knowledge in this segment. The a≥chitects, cont≥acto≥s, fab≥icato≥s and even the endcustome≥ should value such cont≥ibutions to East Af≥ica and not be misguided on the single dimension of p≥ice.
January 20th 2014
February 3rd 2014