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Daily Nation : February 14th 2014
DAILY NATION Friday February 14, 2014 VALENTINE’S DAY LOVE IS IN THE AIR | No more sleepless nights on what to buy your loved one Clothes and flowers are the way to your woman’s heart, survey shows Poll shows other desirable gifts include a trip out of town, a bottle of wine, perfume, lingerie and a handbag BY CAROLINE NJUNG’E email@example.com in your life for Valentine’s Day, you can now stop the head-scratching. According to a survey by Ipsos Syn- G ovate Kenya, clothes and flowers top your wife or girlfriend’s wish list today. The woman in your life will also appreciate a special lunch, romantic dinner, a card, chocolate, and shoes. Other desirable gifts include a trip out of town, a bottle of wine, perfume, lingerie, and a handbag. The poll was conducted in Kenya, Uganda and Tanzania among urban dwellers. Interestingly, Ugandans and Tanzanians seemed to value Valentines’ Day more than Kenyans — 71 per cent of Ugandans polled said this day was important, followed by 69 per cent in Tanzania, and 65 per cent in Kenya. Also, the percentage of Kenyans who intend to celebrate this day is also lower compared to that in the other two countries — Tanzania leads with 68 per cent, Uganda at 66, while Kenya comes third at 60 per cent. There is also the fact that less Ken- yans expect this day to be romantic, compared to their counterparts in Uganda and Tanzania — 72 per cent of Tanzanians expect to be treated to a romantic day, 56 per cent Ugandans expect the same, while 52 per cent of the Kenyans polled expect some romance today. Commenting on the findings, man- entlemen, if you have been having sleepless nights agonising about what to get the woman THE NUMBERS More men than women mark day More men than women in Kenya intend to celebrate Valentines’ Day, with 61 per cent of the men polled saying they would do something special, while 59 per cent of women said they would celebrate the day. Also worth noting is that more men than women intend to buy their significant other a gift or treat them to a memorable evening. For those intending to buy their men a gift, those polled said they would appreciate clothes, specifically shirts, ties and trousers. aging director, Ipsos, Margaret Ireri, said: “These findings beg the question — are Ugandans and Tanzanians more romantic than Kenyans? Or is the high cost of living impacting heavily on luxury spending among consumers in Kenya?” The saving grace for Kenya is the fact that there is a higher intention to buy a Valentine gift for their loved one compared to Uganda and Tanzania. Ninety two per cent of those polled in Kenya indicated that they will buy The survey also a gift or have an activity, as will 88 per cent of those in Tanzania and 69 per cent of those in Uganda. The survey indicates that Kenyans will keep a close eye on how much they spend today. Twenty three per cent said they will spend just Sh1,000, 19 per cent between Sh1,001 and 2,000, 13 per cent between Sh2,000 and Sh3,000, while eight per cent will spend between Sh3,000 and Sh4,000. Only three per cent were willing to spend over Sh20,000. Financial constraints A considerable number of people in the three countries are unlikely to celebrate this year’s Valentine’s Day in a special way due to financial constraints. Fifty seven per cent of those polled in Kenya will do nothing out of the ordinary, 43 per cent in Uganda do not plan to spend a cent, while 58 per cent in Tanzania will watch the day go by, since they have no money to spend. revealed that Valentine’s Day is more popular among singles than married people. Only 61 per cent of married people said they will celebrate the day compared to 81 per cent singles who said that they will do something special. Some of the married people ex- plained that they do not have to celebrate Valentine’s Day since they celebrate love every day. However, some said that once they got married, the romance they enjoyed while courting fizzled out, therefore Valentines’ Day holds no significance for them. Observes Ms Ireri “…most of them (married couples) sit back in their comfort zones in the belief that their spouses will not leave them. On the other hand, the single and dating have to work harder as there is no guarantee that their partner will stay with them. For this reason, they are likely to be judged harshly if they do not make an effort over Valentine’s.” Ms Carol Mutua of Bodyzone Spa & Lounge flings rose petals in the air. Preparations for Valentine’s Day were well under way by yesterday with flower vendors setting up shop in various corners of the city. EMMA NZIOKA | NATION National News 3 Why you will pay more for that bouquet this season BY NATION REPORTER Nairobians who have become used to buying fresh flowers on Valentine’s Day on the streets in the city centre may be forced to dig deeper into their pockets. This comes after the county government increased fees for Valentine’s Day tents and display tables by more than 300 per cent. The business people will pass the cost to their clients. Kenya Flower Council chief ex- ecutive officer Jane Ngige said fees for the tents and display tables had been raised from Sh500 to Sh2,340 and Sh2,925 respectively, translating into Sh5,265 per day. In the past, Ms Ngige said, ven- dors pitched tents for three days, but this time, the few able to pay the high fees will sell their flowers today only. Residents were therefore denied the chance to buy their loved ones bouquets early. “The flower tents have been giving Nairobi a major facelift on Valentine’s Day. It is sad that this has been taken away,” she said. Push them out According to her, connecting local people with flowers has been mainly achieved through Valentine’s Day. The chairman of the vendors, Mr Simon Mwaura, accused the county government of planning to push them out of the streets when they had prepared to cash in on the day. “These fees are too high and most of our members cannot afford them. We will be forced to raise the price of the flowers, but this will discourage customers from buying them. Some residents will opt not to celebrate the day in the city centre,” Mr Mwaura said. Last year, vendors displayed peace messages on the tents in as they sought peaceful voting in last year’s General Election. They had planned to display messages on patriotism this year.
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