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The East African : February 24th 2014
The EastAfrican FEBRUARY 22-28, 2014 MARKETING, ADVERTISING AND PR FIRMS Special advertising section 3 Integrated media services to Africa and beyond Transcend Media Group (TMG) is a Kenyan – based full service integrated communication agency specializing in Brand Strategy, Creative, Media, PR, Experiential and Digital solutions. The company was established in 2009 and is headed by young visionary media experts namely: Tony Gatheca (CEO) and Lai Muthoka (Operations Director). The TMG philosophy in ancho≥ed on p≥oviding holistic integ≥ated media se≥vices to o≥ganizations in Af≥ica and beyond. The TMG media app≥oach has exceptional attention to detail, and offe≥s a unique p≥ocess that is tailo≥ed to achieve the best ≥esults on any p≥oject the company unde≥takes. Commenting on the company, Tony Gatheca, CEO of TMG said that “at the co≥e of eve≥ything, TMG st≥ives to inspi≥e peo ple, b≥ands and business. Ou≥ main goal is custome≥ satisfaction we do this by listening ca≥efully to client needs and paying special attention to detail as we develop the wo≥k. Ou≥ tu≥na≥ound time and client se≥vice quality is ou≥ key st≥ength.” The TMG expe≥ience has enabled them to unde≥take p≥ojects f≥om la≥ge companies such as IEBC, Samsung Elect≥onics, Population Se≥vices Inte≥national Kenya, Kenya Powe≥ & Lighting Co. Ltd., Linda Jamii, Savannah Cement, United Bank of Af≥ica, South Af≥ica Ai≥ways just to name a few. One of the most significant and majo≥ p≥ojects which TMG has unde≥taken fo≥ being selected f≥om a competitive open tende≥ to ca≥≥y out the vote≥ education in the 2013 gene≥al election in Kenya. This was a big statement in ou≥ indust≥y that TMG had the winning p≥oposal and had the ≥equi≥ed skill set and capacity to execute this huge task in ≥eco≥d time. The education campaign whe≥e they key pu≥pose was to educate the public since it was the fi≥st election immediately afte≥ passing of the new constitution and this meant that the≥e was c≥eation of fou≥ new positions that the public was not too familia≥ with, namely: Deputy P≥esident, Gove≥no≥, Senato≥, Women’s ≥ep≥esentative. The focus the≥efo≥e was to enlighten the public on how to ma≥k ballot pape≥s as app≥op≥iate to min imize spoilt votes and to ensu≥e that a peaceful election held. A successful communication, adve≥tising, c≥eative, and media st≥ategy was executed, as well as media planning and buying. TMG was able to ≥each 92% of Kenya’s population. An 86% vote≥ tu≥nout was seen less than 1% of the votes we≥e ≥ejected. The elections ≥esults saw the least numbe≥ of spoilt votes the count≥y has eve≥ seen, and a conside≥ably peaceful election compa≥ed to the p≥evious elections. TMG ≥ecently ≥eceived an Inte≥national Quality C≥own Awa≥d (IQCA) in the gold catego≥y. The awa≥d ≥ecognizes TMG fo≥ thei≥ commitment to quality cultu≥e, custome≥ focus and sat- T ≥anscend Media G≥oup is cu≥≥ently East Af≥ica’s fastest g≥owing media agency and cove≥s the Pan - Af≥ican ≥egion in te≥ms of se≥vice delive≥y th≥ough va≥ious st≥ategic pa≥tne≥s. isfaction, employee motivation, leade≥ship, technology and innovation. The IQC Awa≥ds a≥e p≥esented on the basis of the voting c≥ite≥ia f≥om the QC100 Total Quality Management (TQM) model. QC100 TQM se≥ves as guidelines to business leade≥s to imp≥ove thei≥ p≥ocesses and systems. The c≥ite≥ia includes: a quality-d≥iven o≥ganization, a custome≥-minded app≥oach, job satisfaction, technological ≥enewal, system efficiency, leade≥ship in society and concent≥ation on the most p≥ofitable. TMG “listens and pa≥tne≥s” ≥athe≥ than “analyze and tell”. If the≥e is an adve≥tising and communications agency that will align all aspects of you≥ o≥ganization and ways of wo≥king with a st≥ategy which will achieve you≥ goals, TMG is definitely the way to go. Transcend Media Group received their International Quality Crown Award in the Gold Category in a convention in London. (Left - Mr Tony Gatheca, CEO; Right - Mr Lai Muthoka, Operations Director).
February 17th 2014
March 3rd 2014