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Daily Nation : February 27th 2014
DAILY NATION Thursday February 27, 2014 feature money 7 PARTNERSHIP» COMPANY HAS ENTERED INTO A DEAL WITH UNILEVER TO SELL WATER PURIFIER THROUGH SAME NETWORK Model to make wealth from airtime pays off I Through a network of sales agents, Pillar Technologies helps individuals create impressive income selling Orange Kenya product BY FRANKLINE AKHUBULA email@example.com nterior designer Cornelius Mutisya has been selling airtime for three years now as a side job. He is one of the many people who are driving sales for Orange Kenya through a network, direct intervention programme to empower Kenyans (Dipek). “During the time that I joined Dipek, I was in search for a system-based business. Dipek just provided that platform for me. I started by making a profit of Sh3,000 monthly which later grew to Sh15,000 a week. “The more people you introduce to the network, the more you earn because for every transaction made under your registered members, you make some money from each seller-cum-member,” says Mr Mutisya, a graduate from the University of Nairobi. Today, he says, he does not regret part- ing with Sh1,985 which he used to register himself with the organisation in 2011. After successful wooing of various pro- fessionals to join Dipek, the founder of the network that runs under Pillar Technologies, Mr Peter Massawa has succeeded in persuading Unilever Kenya into a deal that would boost marketing of the company’s product. It is an exciting venture because Dipek members will have another good in addition to Orange Kenya airtime which has been the single source of income for Dipek’s 50,000 membership, Mr Massawa notes. Green business “Dipek is unique because it partners with environment-friendly companies. Look at airtime selling from Orange and at the water purifier machine from Unilever. Both of them are encouraging green business and I am happy to be associated with Dipek,” says Mr Mutisya. Before her membership at Dipek last year, Ms Jane Havi who operates from Nyanza was an employee of DWT East Africa where she had worked for six years. At Dipek, she says, every individual has the potential to grow because one’s growth is determined by the membership working under you. “We are not only creating wealth but also targeting creation of alternative employment opportunities,” she told Money. “For the few months I have been with Pillar Technologies, I have recruited about 65 members. In real sense, I have employed that number. Isn’t that creating employment?” Adds Ms Havi whose target is to introduce 10 members per month this year. She says selling products with Dipek is less time consuming because persuading individuals to buy your good is easy since the products on sale are basic essentials. Under the Unliver partnership, Dipek members will spearhead the marketing and selling strategy for Pure-It Water, an equipment that is meant for purifying FOR THE FEW MONTHS I HAVE BEEN WITH PILLAR TECHNOLOGIES, I HAVE RECRUITED ABOUT 65 MEMBERS. IN REAL SENSE, I HAVE EMPLOYED THAT NUMBER. ISN’T THAT CREATING EMPLOYMENT?” Ms Jane Havi water. Mr Arnold Kimathi Mbaya from Meru County has a success story to share as well. Mr Mbaya says that he is proud of being part of Dipek family because out of selling Orange airtime alone, he has been able to get money to help him offset a Sh3 million loan that he had found it hard to pay off before joining the network. Learned lessons His cleaning services busi- ness and also a government contract he had entered into could hardly make enough money for him to service the loan he had borrowed to expand his enterprises, says the entrepreneur. “I think it was a nice idea for Mr Massawa to bring on board Orange Kenya because it presented an opportunity for me to make money. I had also learned lessons from a few friends who had made good cash through network marketing model under which Dipek has been established,” he says. So far, Mr Mbaya has 15,000 Income in shillings that Cornelius Mutisya says he makes every week from the sale of Orange Kenya airtime. recruited 1,000 members generating money under him in effect seeing his earnings grow to between Sh10,000 and Sh12,000 per week from Sh20,000 monthly thanks to Orange airtime sales. “I can’t wait to start selling the Unilever product because I am sure I will be in a position to earn more,” he adds. His target is to widen his FRANKLINE AKHUBULA I NATION Mr Peter Massawa addresses members of Direct intervention programme to empower Kenyans (Dipek) at a training forum. The 50,000-member entity sales Orange Kenya airtime through network marketing. network to a million people this year. He believes if successful, this will present him with an opportunity to earn at least Sh500,000 per month. Employment opportunities And with the coming on board of the new commodity, he hopes that his income would rise because it’s a high demand product just like airtime. It will enhance employment opportunities for many Kenyans which is the core business at Dipek, he told Money. “To add value to our mem- bers, we offer free sales training, presentation skills, financial skills, goal settings, team management and leadership skills. At Pillar Technologies, information is power,” says the company’s managing director Peter Massawa. Mr Massawa is a former top manager at Standard Chartered Bank both in Nigeria and South Africa.
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